One Stone
Here at One Stone Apparel we were looking for new ways to impact the lives of students. With International Women’s Day around the corner we thought of an impactful idea for the day.
We sent out a link to thousands of girls from 1st -12th grade asking them to answer one question—what 3 words best describe women in 2018? We then provided them with a list of over 50 adjectives and the top 10 words chosen were printed on the backs of a special International Woman’s Day Shirt. Along with wearing the shirts, each school held a unique assembly and invited guest speakers to inspire the future woman leaders of tomorrow. Read more about it here.
We wanted to celebrate elementary, middle, and high school level girls by helping them realize how special they are and the impact they have on society.
2-3 DAYS LATER
We wanted something that would convey unity and impact
1 DAY LATER
After asking our team, and the opinion of A LOT of women inside and outside of the company, we made our choice.
7-10 DAYS LATER
On that day over 5,000 girls throughout the state of California and even some in other states were seen wearing their Vocab-T’s. Various media outlets covered the story, the girls at each school left the day inspired and International Women’s Day was officially celebrated.
7-10 DAYS LATER