One Stone Apparel


TEAM
BECKETT
(HATS)


TEAM BECKETT (HATS)

OVERCOMING ADVERSITY

Seven-year-old Beckett Black is from Encinitas, California. Born with fibular hemimelia (a limb deficiency) he became a challenged athlete at age two and has never looked back. He prides himself for his prosthetic foot that has rendered him a superhero (in the eyes of his parents, anyway).

Each year Beckett raises money for the challenged athletes foundation with the help of his friends, family & parents to support other athletes with challenges like himself. People with challenges should have an active and healthy lifestyle and should be able to participate in the thrill of sports. Currently, Beckett spends his days in a second grade Spanish immersion class. By night he plays baseball on his local team, the marauders, or basketball in his driveway.

And oh yeah, he’s a triplet!

TIMELINE

START

AN IDEA IS BORN 

There is no stopping Beckett. And his fans know that. Although we did shirts for Team Beckett in the past, Beckett was looking for something new—something cool—something that would continue to bring awareness to how he helps raise money for the challenged athletes foundation.  And then it came to him…HATS!

2-3 DAYS LATER

 INITIAL CONCEPT BOARD

We create a few options that could be used on a variety of hats but had a sense of flare that was totally Beckett.

1 DAY LATER

FINAL MOCKUP

Beckett saw exactly which one he wanted and gave the go ahead for production.

7-10 DAYS LATER

SUCCESS!

Beckett (his sisters) and his fans are looking good, raising money, and continuing to not let anything stop them.

7-10 DAYS LATER

WE HELPED A 7 YEAR OLD STUD.
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